About

Who we are?
CLEVERSTEPS is a Korean derma skincare brand built around fewer, smarter steps for your daily skincare routine.
Today, skincare has become harder to navigate.
More steps, more products, more complexity, but no clear guide to what your skin actually needs.
Skincare shouldn't be complicated.
Let us be your CLEVERSTEPS.

Why "CLEVERSTEPS"?
Rooted in Korean heritage, refined through advanced skincare technology.
Every step, formulated to do more.
DERMATOLOGICAL · TRANSPARENT · EVIDENCE-BASED · EDUCATIONAL · HONEST

When We Started
CLEVERSTEPS began in Seoul in 2023.
In 2024, we partnered with Kolmar Korea, one of Korea's leading cosmetics manufacturers, to develop our first line, Rice-Vita Complex™.
Over the next two years, every formula was refined and clinically tested at the Korea Institute of Dermatological Sciences (KIDS) in Seoul.
Built with the best of Korea, from formulation to clinical science.

Where We Are Now
RICE-VITA COMPLEX™ Hydra Gentle Cleanser
 More than a cleanser. A low-pH amino-acid foam that removes sunscreen and impurities without stripping moisture, with 6 ceramides and 10 types of hyaluronic acid to support the skin barrier.

RICE-VITA COMPLEX™ Niacin Glow Essence
 More than one serum. Rice-Vita Complex™ with 10% niacinamide and 12 peptides for tone, pores, glow and firmness.

RICE-VITA COMPLEX™ B5 Extra Repair Cream
 More than a moisturizer. Rice-Vita Complex™ with 10% D-panthenol, 6 ceramides and cholesterol to hydrate, soothe and support the skin barrier, with wrinkle care built in.

Every step: dermatologist-tested, sensitive-skin tested, vegan and fragrance-free. Non-comedogenic as a 3-step routine