Smile On

is not only about making you smile.

It also contains three essence values that we pursue through our skincare products.

We'd like to give you a smile

Our brand was motivated by a Korean word,‘Miso’.
‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’.

Combining those two, we started this brand
with a mission to make people smile.

For brand identity, we created a logo that delivers a clear understanding
of the core value while making our brand more iconic and unique.